Friday, April 27, 2012

SOHO: A Space of Her Own

For today’s Happy Hour: SOHO – a nonprofit working to give underprivileged girls their wings!
Since I recently left my position at Dress for Success, a nonprofit that empowers disadvantaged women, I thought it quite fitting to write my first blog entry about a nonprofit that empowers disadvantaged girls.

Linda Odell is the Founder &  Executive Director of SOHO, the Space Of Her Own nonprofit based in Alexandria, Va. Linda is the sister-in-law of my long-time friend, Katie Leed Odell. Katie and I met almost 24 years ago in 6th grade at Letort Elementary school in the country side of Conestoga, PA. She’s more than a friend; she’s my sister…from another mister! In the words of our favorite childhood character, Anne Shirley, we are “Kindred Spirits!"

I wasn’t surprised when Katie, who is a busy wife and mother of three very young children, as well as an active member of her church and volunteer community, was the first to respond to my email about my desire to create my own (kosher and halal) Happy Hour! She told me about her sister-in-law’s non-profit, SOHO, and I had the privilege of learning more about it. Below are excerpts of my interview with Linda Odell.
What is the mission of SOHO? Our mission is to provide disadvantaged girls with social, emotional, academic and creative enrichment through mentorship and arts instruction. We aim to reach underprivileged girls in local communities and prevent juvenile criminal involvement. We strive to inspire young girls to create a better future for themselves by designing a space of her own.
When & How did you learn about SOHO?  I started SOHO in Virginia, in 2003 through my work with the juvenile court, at a time when crimes committed by girls were skyrocketing, particularly in the areas of shoplifting & fighting. Too many [girls] were running away from home and too many were getting pregnant. I’d had a long history of developing crime prevention and afterschool programs, but this population was difficult to “hook.” They were disinclined to attend anything unless it was “fun.” A few years ago, I was contacted by someone from Lancaster, PA’s juvenile probation office about starting a SOHO program there. He had learned about SOHO at a conference  where I had presented and had no idea that I’d grown up in Lancaster. Unfortunately there was no follow-through, most likely due to massive cuts in prevention program funding. If anyone is interested in starting a Lancaster, Pennsylvania SOHO program, I'd be more than happy to help.
What motivated you to start your own chapter? I wanted to start a mentoring program for girls, because mentoring has been proven to be a highly successful approach to helping girls develop into capable, secure and happy adults. A survey of local middle school girls indicated that 97% had an interest in art. I came up with the SOHO—Space of Her Own concept when reading a Teen People Magazine article. Oprah had teamed up with a popular designer and renovated two girls’ bedrooms, Trading Spaces-style. What struck me was that both of the girls were white and appeared to live in highly affluent homes. I thought to myself, “How could Oprah, of all people, help these girls when there are so many other girls who need it more?”  That’s when a “ding” went off in my brain and SOHO was conceived. I knew that virtually every girl in Alexandria would want to participate and that I’d have no problem recruiting volunteers. I needed to find a nonprofit partner to apply for grant funding, so I approached a local arts organization. It took four visits before I met someone who was interested, and willing to help get things rolling. Alice Merrill and I are now Living Legends of Alexandria for starting SOHO!
What did you NOT expect? What has surprised me the most is the number of girls and women who apply to SOHO. We currently have 53 women to invite to our summer orientation sessions who will vie to serve as SOHO mentors this fall. We only have the capacity to select a maximum of 12 girls and 12 mentors for each of our 2 locations. Girls cry when they find out they have not been selected. It’s heartbreaking.
How has SOHO transformed your life: I have been inspired a million times throughout the SOHO journey, watching girls transform from [feeling] insecure to confident, from friendless to social butterflies, from sad to happy, from rude to classy. I’ve watched rooms transform from moldy, roach-infested spaces with personal items stored in trash bags, to gorgeous spaces that the girls adore. I’ve seen a crack-addicted mother borrow our room renovation cleaning supplies and scrub her entire house. I’ve met a single, unemployed father who stayed up all night installing the carpet we had donated so that his 3 daughters could enjoy a clean, fresh new bedroom. One family was slated for eviction from their government-subsidized home when SOHO stepped in to enable them to stay. SOHO mentors have been phenomenal. It’s incredible to see the extremes they go to enrich the lives of their mentees and, with a shoestring budget and a lot of networking and creativity, create beautiful new bedrooms.
Four years ago, I was contacted by an arts center in Richmond, VA and helped them to start a SOHO program. Three years ago, a school teacher and longtime SOHO volunteer started our second SOHO site.
SOHO’s Achievements & Future Goals:
v  In 2011, SOHO received nonprofit status and a strategic planning grant. I invited several of my respected volunteers to attend a full-day planning session. I was thrilled when 22 out of 25 of them attended! We now have a comprehensive working plan for SOHO’s upcoming years.

v  Last November, SOHO won a free marketing campaign from a young advertising professionals group. Over a dozen volunteers have worked to create a website, promotional video, marketing campaign, fundraising event, free business cards and letterhead, donated web space and e-mail accounts. Their work has been valued at over $150,000. All this for a new nonprofit with a mere $16,000 in the bank.

v  Last month I met with a brilliant man who, along with his equally brilliant wife, founded a nonprofit in Nairobi, Kenya. After watching the new SOHO video, he said, “So the room renovations are about giving the girls dignity? We distribute dignity kits to girls living in a refugee camp in Nairobi, which include flashlights and rape whistles. Could you adapt SOHO to meet those girls’ needs?” I suggested we match girls with trained college student mentors to learn life, coping and safety skills who would work together to design personalized bedroll backpacks with Velcro pockets to store safety and personal items. He loved the idea and has invited me to Nairobi in June to get the ball rolling. I shared this with three of this season’s SOHO girls, all of whom, by US standards live in extreme poverty. One responded gleefully, “We could be pen pals!”  Another said, “We can send them flashlights and whistles!”  The possibilities are endless.
I am working harder than I have in my life, juggling my paying job with my volunteer work directing SOHO. But it’s pretty darn exciting! – Linda Odell, founder of SOHO.
To learn more about this amazing nonprofit, or to find out how you can help, please watch this video and visit their website:
Don’t forget to share this with your friends and family. They might be inspired to become mentors themselves…or at least, smile and feel happy knowing that people like Linda are helping to create happy girls become happy women. As a woman myself, I know the world needs all the happy women it can get! Now, if only we could get some men to understand this need! OK, I won’t go there…at least not today! ;)

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